Shooting in Portrait Mode Helps a Barbershop Attract Foot Traffic in New Spot for the iPhone 7 Plus

The latest for Apple's 'Practically Magic' campaign

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Earlier this month, Apple highlighted the iPhone 7 Plus’ Portrait Mode with a spot about a couple seemingly alone in a crowded city.

In its newest ad, the latest in the “Practically Magic” campaign launched with the beautifully-shot “Midnight” last September, the feature attracts a crowd.

“Barbers” opens on a small family barbershop in New Orleans that doesn’t seem to attract a lot of business. Things change when one of the barbers takes a photo using Portrait Mode and hangs it up outside the shop.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in